SentientPro Welcomes Anthony Maddalena as Our Newest Expert Coach
Most reps don’t lose the deal on the pitch. They lose it in the first eight seconds, before the prospect even knows what’s on offer, because the opener sounded like an apology instead of a reason to keep listening.
That’s exactly the kind of moment we built the Revenue Training Gym to fix, which is why we’re excited to welcome Anthony Maddalena to our roster of Expert Coaches.
Meet Anthony!
Anthony is a Master Sales Trainer with over 15 years of experience cold calling at board level, closing big-ticket deals, and leading high-performing sales teams. He’s trained and coached hundreds of sales professionals and leaders across Fortune 500 companies and SMEs on three continents, and he’s the creator of the PowerCall methodology, used by inside sales teams around the world to accelerate results.
Beyond sales, Anthony works with HR and L&D leaders to develop managers into people who can actually delegate, motivate, and lead.
And here’s a fun one: before training was the job, Anthony was a professional film and television actor, appearing in films alongside Orlando Bloom and Jude Law. That background shows up in how he coaches. Communication and presence aren’t abstract ideas to him, they’re a craft he’s spent years practicing on camera and on the phone.
You can find more on his work at powercalltraining.com.
What's Inside Anthony's Module?
Anthony’s course tackles the part of prospecting most training skips: the mindset. Specifically:
- Where call reluctance really comes from, and how to work through it.
- Why hearing a “no” as personal is the fastest way to talk yourself out of the next call.
- Why an apologetic opener undermines you before you’ve said anything worth hearing.
- How to point AI at your prep so your outreach is researched, not generic.
- The habits that carry you through the calls on the days motivation doesn’t show up.
It’s practical, not theoretical. You’ll walk away with a different way of thinking about the phone, and a few new habits to back it up.
“Anthony’s spent fifteen years getting reps unstuck from the fear of picking up the phone, and that’s a real skill, not a nice-to-have.”
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“We built the Gym so our members learn from people who’ve actually done the job at the highest level, not just talked about it. Anthony fits that bar exactly.”
Sam Fryer, Co-CEO of SentientPro.
Why It's More Than Worth a Look
Anthony’s module is live now inside the Revenue Training Gym, ready whenever prospecting nerves need a reset. That’s the point of having Approved Coaches on the platform: real expertise, built into your membership, alongside the peer leaderboards and roleplay scenarios that make the practice actually stick.
If cold calling has ever felt like the part of the job you’d rather skip, this is a good place to start.
As Anthony says;Â
“With the right mindset and preparation, there’s no such thing as a cold call — every conversation can start warm. It’s not simply about picking up the phone and making more calls, but about understanding the prospect, preparing properly and approaching the conversation with the right mindset.”
About SentientPro
SentientPro is a dynamic platform dedicated to sales training and excellence, gamified learning, and the future of closed-loop AI training.
We combine AI-powered training, courses from expert coaches and community engagement to help sales professionals and organizations unlock their full potential. Our Sales Gym is the ultimate training ground for those who want to sharpen their skills, stay ahead of the curve, and achieve consistent success.
