SentientPro started with one revenue leader's frustration with bad tools, and one AI expert's obsession with getting the details right.
Sam Fryer spent years leading revenue teams before deciding the tools available to them were not good enough. Jon Anthony brought the AI expertise to build something that was.
We Built the Tool We Wished We'd Had
Traditional training platforms missed the mark: no real-world scenarios, huge effort to produce content, and reps who simply did not want to use them. At the same time, the sales tech stack kept ballooning, with a new point solution for every new problem.
SentientPro was founded to collapse that stack into something reps want to open, and to make the training itself come from real conversations instead of a generic script.
Educate and Enable
That phrase is not a slogan picked after the fact. It is the reason the company exists: to give revenue professionals the skills, the knowledge, and the deal management ability to win more, and to give leaders the visibility to help them get there.
Jon Anthony’s background building detection systems for the World Health Organization and government agencies is exactly the kind of scrutiny we hold our own AI to: guardrails against hallucination and sycophancy, not just a chatbot wearing a sales hat.
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About SentientPro

Offices In...
Miami, New York, London and Manchester

Our Mission
To enable revenue teams to win more through world-class training, deal intelligence, and the knowledge that separates good from great.

Community led...
Not just an AI provider. Global leaderboards and competition, love coaching and more.

Our Values
Integrity, Curiosity, Respect and Communication.

Global Community
Our users and coaches hail from across the globe
Latest Blog Posts
Our articles are written by revenue leaders, coaches and mentors for YOU.









