Welcome Stu Taylor to SentientPro: The OPTICS Framework: A Guide Not a Script.
Meet Stu Taylor: Cold Calling as a Craft, Not a Gift Cold calling has a reputation problem. Ask most revenue reps how they feel about it and you will hear the same thing: some people are just born good at…
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The Revenue Glossary, A to C: Every Term You Need to Know
Sales has its own language. If you’re new to a revenue role, the alphabet soup of acronyms can feel overwhelming fast. And even experienced reps occasionally nod along in a meeting when a term gets dropped that they’re not 100%…
Articles,The Revenue Glossary
The Revenue Glossary, D to K: Every Term You Need to Know
We’re back with Part 2 of our Revenue Glossary series. This time: D through K. These are the terms that cover how deals are run, how teams are structured, and how revenue organizations think about strategy. Whether you’re prepping for…
Articles,The Revenue Glossary
The Revenue Glossary, L to N: Every Term You Need to Know
Part 3 of our Revenue Glossary series covers L through N, and this section is packed with metrics. MRR, NRR, LTV: the numbers that tell you whether a business is truly healthy or just growing on the surface. We also…
Articles,The Revenue Glossary
The Revenue Glossary, O to R: Every Term You Need to Know
Part 4 of our Revenue Glossary covers O through R, and it’s a substantial one. Pipeline, prospecting, playbooks, qualification, renewal: these are the terms that sit at the center of how revenue teams operate day to day. If you read…
Articles,The Revenue Glossary
The Revenue Glossary, S to Z: Every Term You Need to Know
We’ve made it to the final installment of our Revenue Glossary series. S through Z rounds out the language of modern revenue roles, from SaaS and Social Selling through to Win Rate and Year-over-Year comparisons. If you’ve been following along,…