Commercial Skills Every CSM Needs in 2026
The Commercial Skills Gap Nobody Trained CSMs For I have spent a lot of my working life reading sales pitches, board decks, business reviews and investor updates that aren’t mine. And this year, one line keeps repeating across almost…
Articles,Closed-Loop Training,Customer Success Teams,SenPro for Teams,SenPro Gym
SDR to AE: How to Become an Account Executive
SDR to AE: What It Actually Takes I’ve promoted a lot of SDRs into AE seats over the years. I’ve also had to walk one or two back out of them, which is a conversation nobody enjoys having twice. Here’s…
Articles,Closed-Loop Training,Sales,SenPro Gym
The Best Way to Practice Sales Roleplay in 2026
Sales Roleplay Practice: What Actually Works Why generic scripts fail and what closes the gap instead. Ask most reps how they practice for a hard call, and you’ll get one of two answers. Either they don’t, or they…
Articles,Closed-Loop Training,Sales,SenPro Gym
Welcome Anthony Maddalena to the SenPro Gym as our Newest Expert Coach
SentientPro Welcomes Anthony Maddalena as Our Newest Expert Coach Most reps don’t lose the deal on the pitch. They lose it in the first eight seconds, before the prospect even knows what’s on offer, because the opener sounded like an…
News,SenPro Gym
The 58% vs 35% Problem: Why Generic AI Fails at Real Sales Conversations
Here’s an uncomfortable question nobody’s asking in revenue enablement meetings right now. If your reps are practicing cold calls, discovery, and objection handling on ChatGPT, do you know how often it gets it right? I didn’t, until I went looking….
Articles,Sales,SenPro Gym
Welcome Stu Taylor to SentientPro: The OPTICS Framework: A Guide Not a Script.
Meet Stu Taylor: Cold Calling as a Craft, Not a Gift Cold calling has a reputation problem. Ask most revenue reps how they feel about it and you will hear the same thing: some people are just born good at…