Welcome Anthony Maddalena to the SenPro Gym as our Newest Expert Coach
SentientPro Welcomes Anthony Maddalena as Our Newest Expert Coach Most reps don’t lose the deal on the pitch. They lose it in the first eight seconds, before the prospect even knows what’s on offer, because the opener sounded like an…
News,SenPro Gym
The 58% vs 35% Problem: Why Generic AI Fails at Real Sales Conversations
Here’s an uncomfortable question nobody’s asking in revenue enablement meetings right now. If your reps are practicing cold calls, discovery, and objection handling on ChatGPT, do you know how often it gets it right? I didn’t, until I went looking….
Articles,Sales,SenPro Gym
Welcome Stu Taylor to SentientPro: The OPTICS Framework: A Guide Not a Script.
Meet Stu Taylor: Cold Calling as a Craft, Not a Gift Cold calling has a reputation problem. Ask most revenue reps how they feel about it and you will hear the same thing: some people are just born good at…
News
The Revenue Glossary, A to C: Every Term You Need to Know
Sales has its own language. If you’re new to a revenue role, the alphabet soup of acronyms can feel overwhelming fast. And even experienced reps occasionally nod along in a meeting when a term gets dropped that they’re not 100%…
Articles,The Revenue Glossary
The Revenue Glossary, D to K: Every Term You Need to Know
We’re back with Part 2 of our Revenue Glossary series. This time: D through K. These are the terms that cover how deals are run, how teams are structured, and how revenue organizations think about strategy. Whether you’re prepping for…
Articles,The Revenue Glossary
The Revenue Glossary, L to N: Every Term You Need to Know
Part 3 of our Revenue Glossary series covers L through N, and this section is packed with metrics. MRR, NRR, LTV: the numbers that tell you whether a business is truly healthy or just growing on the surface. We also…